Guaruja (Guanuch) is a municipality in the Sao Paulo state of Brazil. The population in 2006 was 305.171, the population density is 1,969.47/km² and the area is 143 km². This place name comes from the Tupi language. The population is highly urbanized.

Geography:

Guaruja is located in Santo Amaro island, situated in Sao Paulo shore. Its main economic sources are seasonal tourism and port related activities.

Information:

Guaruja is a popular weekend destination for families from Sao Paulo, which can get there driving in less than an hour (through the Imigrantes highway). Traffic gets heavy during the evening in holidays.

Guaruja has a borough called Vicente de Carvalho, in tribute to the Parnasianist poet.

A nick name for the city is "The Pearl of the Atlantic".

Guaruja is known for its famous beaches such as Pitangueiras, Enseada, Tombo, Pernambuco and Iporanga.